The “Thank You Mom” ad from P&G in support of the Olympics is taking the parenting and advertising worlds by storm. How awesome that there’s an entire big, expensive, perfectly produced anthem spot from a big brand, that acknowledges the role of supportive mothers in a young athlete’s life– [edited for clarity] especially when the media tends to portray dads first as the little league coaches and sports enablers; soccer moms not withstanding.
In fact the spot is so wildly awesome and popular, evidently I’m the only person that has one teeny tiny little problem with it.
If you haven’t seen the 2-minute spot yet, it opens with a series of moms around the world waking their kids at the crack of dawn, making them breakfast, driving them to practice, watching their uniforms, washing their dishes, making their beds, attending all their practices, tending to their injuries and then finally, tearfully, watching their Olympic performances.
It’s exquisite. And I dare you not to cry.
(You too, menfolk.)
The spot ends with the beautiful line: The hardest job in the world is the best job in the world.
There’s only one thing and geez, P&G I hate to nitpick on such a thing of beauty and loveliness and maybe I’m the only one weird person in the world who feels this way and please don’t get mad at me, but: not one working mom?
In the whole 120 seconds (a year in advertising terms), you couldn’t throw us a single bone, P&G? Maybe one vignette of a mom looking at her watch and racing out of the workplace to make it in time to pick the kid up at practice. One quick shot of a mom in business clothes with a briefcase hustling her kid into the car. One image of a mom looking up from a Blackberry, instead of a magazine, alone in the folding chairs in the gym. One shot of a salon owner with photos of her swimming prodigy plastered proudly around the mirror at her station.
Don’t get me wrong – I love this ad. I love when moms get recognition for their generally unacknowledged contributions, in any form. I guess I’m just feeling, deep down, that the collective moms of the world do more for their kids than laundry and dishes and carpooling. Some of us actually pay for all those gymnastics lessons too.