When we were first moving from Manhattan to Brooklyn, I was skeptical. Nate used every trick he had to try and convince me why it would be more awesome to leave the corner of Mardi and Gras in the West Village, and settle in a neighborhood one river over, with more toy shops than uh…adult toy shops.
One of the things that sold me: “There’s a Target there.”
Indeed, only a few blocks away was that big red bullseye that so many Americans take for granted, but we New Yorkers devour like kettle corn on an empty stomach. (Malls are foreign things ’round these parts. Especially good ones.) It wasn’t long before I learned why so many friends warned me, “careful…you’ll walk in for a bunch of socks, and walk out with a cart full of everything you didn’t realize you needed.”
And they are big carts.
So how lucky do I feel that I am officially (drumroll) Target’s tech and gaming spokesperson for the holiday season?
Look! Me up there! You can tell by the glasses on my head.
It’s like a dream job: shopping, only for other people. And playing games. (You know…for “research.”) And helping moms. And advocating for brands I love and trust, including some of the cool, smaller brands that Target has always sought out and supported.
Anyway, you can catch me on their blog today sharing my top picks for Educational Tech Gifts for Kids, because as we all know, man (and child) cannot live on Angry Birds Star Wars alone. Although I have definitely tried this week. And I’ll be doing some media appearances to help moms with tips on saving money this holiday and buying great gifts.
Also on Cool Mom Tech, I recently picked out my 10 favorite tech gifts at Target which–hint to the gift-givers in my life. I didn’t even know Target had all these things to be honest, and maybe now you’ll remember it too, when you’re in the kids’ clothing aisle, scoring the Harajuku Mini clothes for your kids that my girls refuse to take off.
I suppose the thing that makes me especially happy about this is that I feel part of some bigger, awesome thing that’s been happening lately; these increasing opportunities for bloggers that help remind other bloggers that they can do more with brands (if they want) than writing reviews for gift cards.
I think about Sarah from Whoorl in ads for Pantene, Gabrielle Blair’s Olive Us video series sponsored by Pottery Barn Kids, Rachel Faucett from Handmade Charlotte designing a children’s line for Anthropologie, Rebecca Woolf’s Childstyle series on HGTV–or the myriad book deals for the writers, memorists, and novelists among us who might previously have had a more challenging path to a publisher or agent.
It’s doable. You could be next. Or hey–you can just keep writing for love and passion and the compulsion to snark about reality TV in a public forum. I love those blogs so much too. As my dad always said when I was a kid, “it doesn’t matter what you do, as long as you love it and do your best.”
And that’s when I’d say, “what if I want to be a robber?”
And he’d say, “do your best. And don’t get caught.”
So yes, I’m kind of squeeing on the inside, just a little bit right now. But don’t tell anyone. It sounds really unprofessional.