Category Archives: media

Best Mother’s Day Gift Ever in the History of the World

I just received a pitch that is far too awesome not to reprint verbatim.

Pamper yourself or your mom with the comfort she deserves this Mother’s Day

Hi Liz,

Life moves too quickly. Help rejuvenate your mom with a day at the spa, indulge her with chocolates and flowers, help her relax and slow down from her fast-paced world full of deadlines, commitments and obligations. And help her be more comfortable with Replens, A Long Lasting Vaginal Moisturizer.

We all know how busy a mom’s life can be but this Mothers Day take time to educate your mom about the treatment options available for vaginal dryness. Nearly every woman will experience vaginal dryness sometime in her life, oftentimes making even daily activities unbearable. It is most often associated with the normal decline or fluctuation of the female hormone estrogen. This fluctuation can be triggered by childbirth, breastfeeding or menopause. Dryness can also be caused by stress, certain medications, or excessive exercise.

This Mothers Day take time for yourself or time to educate a woman you love about vaginal dryness and Replens!


I wonder if I can somehow get a picture of Wil Wheaton pampering his mother with a long-lasting vaginal moisturizer?

Boy does that sound all kinds of wrong.


Edited to add: The pitch makes the NY Magazine Approval Matrix in the coveted lower left corner–despicable/lowbrow–after hitting Gawker, Media Bistro and a New Hampshire radio station. Congrats Replens, you’ve gone viral!

NY Magazine Approval Matrix | Mom -101