With T minus a few days until the annual Blogher Conference, I’ve run a quick analysis of the #blogher12 tweet stream to see what the general sentiment is.

The only difference between this year and last year, is about 6% more panic over clothing, this being New York where such things matter.

I feel my obligation here as a seven-time (good God) Blogher attendee and speaker, is to talk you down.

A couple years ago I posted a NYC Blogher Conference FAQ that a few people found helpful. Little has changed in New York since then, although I think the number of attendees has gone from 1500 to something like 4 million, and that $26 burger may now be up to $28. Feel free to refer to that for lots of panic-reducing tips.

This year, I thought I’d flat out tell you the things that a lot of people don’t want to tell you. It’s tough love. It’s a New York thing. Get used to it.

(See how I wrote “get used to it?” Tough love!) Continue reading →