Yesterday I got home from Information Resources’ Consumer Package Goods conference (sexy!), where I spoke on a smart panel of mom bloggers to a roomful of close to 1000 marketers, salespeople and retailers about marketing to moms, the power of The Blogger, and what matters to us when make decisions for our families.
We were straightforward. We were honest. And I think we scared them a little talking about things like honesty, corporate responsibility and doing right by your consumers; and that considering how the internet works these days, transparency is going to happen with or without your participation. Essentially, you can fix problems now and address reasonable customer concerns as they come, or you can wait until the number two google search for your brand X soap is Brand X Soap Sucks and Here are 46 Reasons Why
At one point I said: I’m putting you on notice: High fructose corn syrup is your next big problem.
It was kind of quiet at that point.
This afternoon, entirely coincidentally, I got a press release from Log Cabin Syrup, the official maple-esque syrup of my own childhood. It would seem that that they are officially removing HFCS from their syrups and replacing it with real sugar.
I like real sugar.
Now personally, I’m all about real maple syrup too. Stick a pail under a maple tree and tap that sucker. But still, the effort gets a big honkin’ whoo from me. So here I am shilling for Log Cabin Syrup (r), just to let you know that there’s a company out there doing the right thing.
Any other brands out there taking HFCS out of your products? Let me know and I’ll list you here so we can sing your praises. (At least until I get tired of this and move onto the next crazy consumerist rant.) And I’m kind of hoping Coke gets in touch. Because God, I love a nice cold Coke.